SPORTLUX

We operate brands that move culture.

Founded in 2024, SPORTLUX is a global independent fashion group, operating multiple iconic lifestyle and streetwear brands including Off-White™, Palm Angels, Dickies®, Thomas Pink, and Diadora. Headquartered in Dubai, with operational hubs in Mendrisio, London, and New York, and a design hub in Milan, SPORTLUX runs brands end-to-end across strategy, design, go-to-market, wholesale, and direct-to-consumer (DTC) operations. Brands bring the name. We build the world around it through an integrated model spanning strategy, design, production, marketing and distribution, enabling brands to scale globally while staying culturally relevant.